Advertise Privately on Domain.com.au

In Australia, listing your property for sale or rent on Domain.com.au is one of the most effective ways to reach potential buyers and tenants. Domain is one of the largest property portals in the country, trusted by millions of Australians searching for their next home. However, there’s a catch: Domain does not allow private sellers or landlords to list directly. The platform is strictly limited to licensed real estate agents and agency partners.

If you’re a private individual looking to advertise a property without engaging a traditional real estate agent, this can be a frustrating roadblock. Fortunately, Property24 offers a simple and affordable solution. Through Property24, you can access Domain.com.au and advertise your property to a national audience—without having to pay hefty agent commissions or sign a listing agreement with a traditional agency.

In this article, we’ll explore why Domain.com.au doesn’t accept private listings directly, how Property24 bridges that gap, and why choosing this route is a smart, cost-effective decision for property owners looking to stay in control of their sale or rental process.

Why Domain.com.au Doesn’t Allow Direct Private Listings

Domain.com.au, like its main competitor Realestate.com.au, operates on a business model that caters primarily to licensed real estate professionals. To maintain listing quality, ensure compliance with industry standards, and support their agent-focused services, Domain restricts access to approved partners. This means that if you’re not a licensed real estate agent or affiliated with a registered agency, you can’t list your property directly on Domain.

While this approach ensures consistency and professional presentation, it excludes a growing number of Australians who want to manage their own property sale or rental. With rising real estate commissions and increasing demand for DIY options, private selling and renting have become more popular than ever. Yet without direct access to top platforms like Domain, many individuals feel stuck or forced into using agents.

Enter Property24: Your Gateway to Domain.com.au

Property24 is a trusted listing service that provides private sellers and landlords access to premium real estate portals, including Domain.com.au. We act as a bridge between individual property owners and the major advertising platforms—so you get all the exposure of Domain without having to engage a traditional real estate agent.

Our platform is designed specifically for Australian property owners who want to list, manage, and promote their property without losing control or paying high fees. We provide streamlined packages that include everything you need to get your property live on Domain.com.au quickly and professionally.

By using Property24, you effectively partner with an authorized portal contributor, allowing your private listing to appear alongside agency listings on Domain. You’ll benefit from the same visibility and audience reach, all while maintaining full control over your property.

How It Works

Advertising on Domain.com.au through Property24 is straightforward. Here’s how the process works:

1. Choose a Package: Select one of our private listing packages that includes Domain.com.au exposure. We offer flexible pricing options to suit different needs and budgets.
2. Provide Your Property Details: Submit photos, a detailed description, pricing, and contact preferences using our easy online form.
3. We Review and Publish: Our team reviews your submission to ensure it meets platform standards. Once approved, your listing goes live on Domain.com.au.
4. Manage Enquiries Directly: All enquiries are forwarded to you, so you can speak directly with potential buyers or tenants.

There’s no middleman, no agent commissions, and no pressure to sign exclusive agreements. You stay in full control throughout the process.

Benefits of Listing on Domain.com.au Using Property24

Here are the top reasons why private landlords and sellers choose Property24 to list their property on Domain.com.au:

1. Access to Millions of Viewers

Domain.com.au receives millions of visits every month from people actively searching for real estate. By listing on Domain through Property24, your property will be seen by a large, engaged audience—dramatically increasing your chances of finding the right buyer or tenant quickly.

2. Save Thousands on Agent Fees

Real estate agents typically charge commissions ranging from 1.5% to 3% of the property’s value (for sales) or take a percentage of your rental income. With Property24, you pay a fixed, affordable fee—keeping more money in your pocket without compromising exposure.

3. Full Control Over Your Listing

When you list through Property24, you manage the entire process. From setting your price to arranging inspections and negotiating terms, you stay in charge. This flexibility is ideal for owners who want a hands-on approach.

4. Professional Presentation

We help ensure your property looks just as good as any agency-listed home. You’ll receive guidance on writing effective descriptions and choosing high-quality photos, giving your listing a polished, professional appearance.

5. Quick and Easy Setup

Our user-friendly process means you can have your property live on Domain.com.au in as little as 24 hours. No lengthy agent meetings, no unnecessary paperwork—just fast, straightforward advertising.

6. Flexible Packages to Suit Any Property

Whether you’re selling a suburban home, renting out a city apartment, or listing a regional investment property, we have packages tailored to your needs. You only pay for what you need—no bloated fees or unnecessary extras.

7. Direct Enquiries, No Interference

One of the biggest frustrations with traditional agents is losing direct contact with prospective buyers or tenants. With Property24, all enquiries go straight to you, allowing for faster communication and better outcomes.

Who Should Use Property24?

Property24 is perfect for anyone looking to sell or rent a property privately in Australia while still getting exposure on premium platforms. This includes:

• Homeowners selling their own property (For Sale by Owner)
• Investors managing rental properties directly
• Tenants looking to break lease and find a new occupant
• Landlords tired of paying agent commissions
• Vendors who want to test the market before committing to an agent

Common Questions

Can I really list on Domain.com.au without an agent?

Yes, you can—through Property24. While Domain doesn’t accept private listings directly, they allow listings from approved partner platforms like us.

Is it legal to sell or rent my property without an agent?

Absolutely. In Australia, you are legally allowed to sell or lease your property privately. There’s no legal requirement to use an agent. You just need to ensure your advertising is compliant with fair trading laws and includes accurate information.

How much does it cost?

Our packages are affordably priced to suit a range of property types and budgets. Costs are typically a fraction of what you’d pay a real estate agent in commissions. Visit our pricing page to learn more.

How long does it take to get listed?

Most listings go live within 24 to 48 hours once we’ve received your information and approved your content. We’ll keep you updated throughout the process.

Start Advertising on Domain.com.au Today

If you’ve been looking for a way to advertise your property on Domain.com.au without using a real estate agent, Property24 is your answer. Our platform is built for people just like you—those who want to take control, save money, and still get professional-grade exposure on Australia’s leading property sites.

Don’t let the traditional agent system limit your options. Whether you’re renting out your investment property or selling the family home, Property24 can help you list privately and effectively on Domain.com.au.

Get started today and join the thousands of Australians who are successfully renting and selling their properties privately with Property24.

Frequently Asked Questions About Advertising on Domain.com.au

1. Can I advertise my property directly on Domain.com.au as a private seller or landlord?

No, Domain.com.au does not allow individuals to list properties directly. Only licensed real estate agents or authorised listing partners can publish listings on the platform.

2. How can I list my property on Domain.com.au without using a real estate agent?

You can use an authorised platform like Property24, which gives private sellers and landlords access to Domain.com.au through approved partnership channels. This lets you advertise without engaging a traditional agent.

3. Is it legal to sell or rent my property without a real estate agent?

Yes. In Australia, property owners are legally allowed to sell or rent out their property privately, provided they comply with local laws and advertising regulations.

4. What types of properties can I advertise on Domain.com.au through Property24?

You can list residential homes, apartments, units, townhouses, land, and investment properties for sale or rent. The listing process is suitable for both metro and regional areas.

5. Will my listing look the same as agent-listed properties on Domain.com.au?

Yes. Listings submitted through Property24 appear just like any other listing on Domain.com.au, with full photos, descriptions, pricing, and contact details. Buyers and renters won’t know it’s a private listing unless you state it.

6. How long does it take to get my listing live on Domain.com.au?

Most listings are approved and published within 24 to 48 hours after submission, depending on the completeness of the information and quality of the photos.

7. How do enquiries work if I list privately through Property24?

All enquiries from potential buyers or tenants go directly to you, either via phone, SMS, or email—depending on your contact preferences. You handle all communication personally.

8. How much does it cost to advertise on Domain.com.au using Property24?

Property24 offers affordable fixed-fee packages that are significantly cheaper than paying agent commissions. Pricing depends on the package you select and the duration of your listing.

9. Can I update or edit my listing once it’s live on Domain.com.au?

Yes. Through Property24, you can request changes to your listing at any time—such as updating photos, changing pricing, or editing your description. Our support team assists with all updates.

10. Can I advertise on other real estate websites at the same time?

Absolutely. Property24 packages often include listings on multiple platforms such as realestate.com.au, Rent.com.au, and more, depending on your package choice. This maximises your exposure across Australia’s top real estate portals.