Can You Sell a House Privately on realestate.com.au?

When it comes to buying, selling, or renting property in Australia, one platform stands out above all others – realestate.com.au. With millions of users each month, it’s the first stop for property seekers across the country. But did you know that only licensed agents can post directly on this platform?

This is where Property24 steps in. We’re a licensed real estate business designed specifically to help private sellers and landlords get their properties onto realestate.com.au – without using a traditional agent. In this article, we’ll walk you through the importance of realestate.com.au, how Property24 makes listing easy, and why more Australians are choosing to take control of their sale or rental journey.

Why realestate.com.au Matters

In Australia, realestate.com.au dominates the property search market. It’s trusted by millions and consistently ranks as the number one platform for buying, selling, and renting property.

Over 12 million active users per month
Trusted by buyers and renters nationwide
Powerful search filters and location-based browsing
Listings appear on top of Google results

If your property isn’t on realestate.com.au, you’re missing out on a massive audience. Whether you’re selling a home or renting out an investment property, exposure is key – and nothing offers more exposure than this platform.

The Problem: Private Individuals Can’t List Directly

While realestate.com.au offers the best reach, it doesn’t allow individuals to list properties themselves. Only licensed real estate agents and approved listing providers can upload listings. This is to ensure quality, accuracy, and legal compliance. Unfortunately, it creates a barrier for private sellers and landlords who want to avoid costly agent commissions.

The Solution: Property24

Property24 bridges the gap. We’re a licensed real estate service built to give everyday Australians access to realestate.com.au – without needing to hand over control to a traditional agent.

Whether you’re renting out a unit in Melbourne or selling a house in Brisbane, our platform allows you to create a professional listing and have it published on realestate.com.au under our license. It’s the perfect middle ground between a full-service agent and a completely DIY approach.

How It Works

We’ve made the listing process as simple and accessible as possible. Here’s how it works:

Create Your Listing: Upload photos, enter your property details, write a description, and set your price. Our online form makes it easy.
We Review & Approve: Our team checks your submission for accuracy and compliance before uploading it to realestate.com.au.
Live on realestate.com.au: Your property goes live and appears in search results where millions can view it.
Receive Enquiries Directly: Prospective buyers or tenants contact you directly – there are no middlemen or commission-based negotiations.
Manage the Process: You handle open homes, inspections, offers, and contracts on your terms.

We provide the exposure and tools – you stay in control of the process from start to finish.

Why More Australians Are Choosing to Sell and Rent Privately

Private selling and renting are becoming more popular every year. Australians are questioning whether real estate agents still offer enough value to justify their fees, especially now that platforms like Property24 exist.

Key Benefits of Going Private with Property24

Save Thousands in Commission: No need to pay 2–3% commission on your sale price or ongoing management fees for a rental.
Full Control: You manage the pricing, enquiries, inspections, and negotiations.
Flexible Packages: Choose the listing package that suits your budget and needs – no contracts or exclusivity.
Professional Exposure: Your listing looks just like any other agent listing on realestate.com.au – fully searchable and trusted.
Sell or Rent on Your Terms: No pressure to accept offers or follow someone else’s sales strategy.

Who Uses Property24?

We support a wide range of sellers and landlords across Australia, including:

Homeowners who want to sell directly
Landlords managing investment properties
Downsizers who want to cut costs
Expats selling or renting from overseas
Builders or renovators selling without agencies

Our service is especially popular with people who are comfortable managing conversations and logistics but simply need help getting seen.

What’s Included in a Property24 Listing Package?

Every package we offer includes:

Listing on realestate.com.au for a set duration (typically 1–3 months)
Live chat, phone, and email support
Photo and text upload tools
Direct contact form for enquiries

Optional add-ons include:

Professional photography
Floorplans and virtual tours
Priority or feature listing upgrades
Legal templates and contracts

You choose the level of support you want – from basic DIY to enhanced marketing.

State-by-State Support

No matter where your property is in Australia, Property24 can help you list it. We support sellers and landlords in:

New South Wales: Sydney, Newcastle, Wollongong, and regional towns
Victoria: Melbourne, Geelong, Ballarat, and beyond
Queensland: Brisbane, Gold Coast, Sunshine Coast, Cairns
Western Australia: Perth, Bunbury, Broome
South Australia: Adelaide, Mount Gambier, Port Lincoln
Tasmania: Hobart, Launceston
Australian Capital Territory: Canberra and surrounds
Northern Territory: Darwin, Alice Springs

Whether you’re in the heart of the city or a rural community, your property can be seen Australia-wide.

Tips for a Successful Private Listing

Use Professional Photos: Clear, high-quality images dramatically increase enquiries.
Write an Engaging Description: Highlight key features, lifestyle benefits, and location advantages.
Price Realistically: Check comparable listings in your area and base your pricing on market trends.
Respond Quickly: Prompt replies help build trust and secure viewings or offers faster.
Be Transparent: Provide honest, detailed information about the property to avoid time-wasting enquiries.

Legal Requirements

Even when selling or renting privately, you’re still responsible for following local property laws. Property24 offers templates and advice to help you stay compliant.

For Sellers:

Contract of sale
Disclosure documents (like strata reports or pest/building reports)
Conveyancer or solicitor for settlement

For Landlords:

Residential tenancy agreement
Bond lodgement forms
Entry condition reports

If you need help, we can refer you to trusted professionals in your area.

Common Mistakes to Avoid

Setting an unrealistic price
Ignoring enquiries or taking too long to respond
Using blurry or dark images
Forgetting to include key features in the listing
Neglecting required documentation

Join Thousands of Australians Using Property24

As more people recognise the advantages of selling or renting privately, the demand for smart, agent-free platforms continues to grow. Property24 is leading the way in helping Australians take charge of their property journey while still gaining access to the most powerful tools in the industry.

Our mission is simple: make property advertising accessible, affordable, and effective, no matter where you live or what you’re selling.

Ready to get started?

Click here to list your property on realestate.com.au with Property24.

Frequently Asked Questions About Listing a Property Privately on realestate.com.au

1. Can I advertise my home on realestate.com.au without paying a real estate agent?

You can’t list directly as a private individual, but platforms like Property24 make it possible. They act as a licensed agency, allowing private sellers and landlords to advertise their properties on realestate.com.au without using a traditional agent.

2. What is Property24 and how does it help with private property listings?

Property24 is a service that helps Australians list their homes or rentals on major portals like realestate.com.au. It offers tools and support so you can sell or lease your property privately while still gaining national exposure.

3. Do I have to pay commission if I list through Property24?

No. Property24 charges a fixed fee for listing your property, but you don’t pay any ongoing commission. This allows you to keep more of your sale or rental income.

4. Can I use Property24 to list both sales and rentals?

Yes, Property24 supports both private property sales and rental listings. Whether you’re a homeowner or a landlord, you can use their service to reach tenants or buyers on realestate.com.au.

5. Will I get help writing my listing or choosing photos?

Property24 provides guidance and optional add-ons like professional copywriting, photography, and signage. You can choose the level of support you need based on your budget and experience.

6. How quickly can my property appear on realestate.com.au?

Once you’ve submitted your information and documentation to Property24, listings are typically reviewed and published on realestate.com.au within 24 to 48 hours.

7. Can I update my listing after it goes live?

Yes. Property24 allows you to make changes to your listing at any time. Whether it’s a new price, updated photos, or a revised description, changes are made quickly through their team.

8. Who handles the buyer or tenant inquiries?

All inquiries go directly to you. Property24 doesn’t act as a middleman – you’re in full control of communication, inspections, and negotiations with interested parties.

9. Is it safe to list privately through Property24?

Yes. Property24 is a legitimate, licensed provider that complies with all Australian real estate advertising regulations. Your listing is handled professionally and securely.

10. What documents do I need to list my property with Property24?

You’ll typically need a form of ID, proof of ownership, and to sign a listing authority that allows Property24 to post your ad on realestate.com.au legally. They’ll guide you through every step.